Successful marketing relies on a blend of data-driven strategies, creative thinking, and deep audience and market insights.
I have developed my marketing expertise throughout the US, Canada, and 19 European countries, leading marketing efforts for both Fortune 500 companies and emerging brands.
My strategy combines innovative marketing techniques with a thorough understanding of target audiences and market dynamics.
This approach has led to significant achievements, including establishing a new brand for the Expedia Group in seven countries with an annual growth of 235% in new customers, and achieving a 67% increase in new customer acquisition for a brand owned by the Royal Caribbean Group.
The key to my success is a relentless focus on full-funnel marketing strategies and brand relevance. I have built marketing teams from scratch, creating a growth-focused and profitability-driven culture while preserving a strong brand identity.
My expertise in scaling growth and penetrating new markets has proven invaluable to businesses aiming for international impact.
In leadership roles at Expedia Group, Royal Caribbean, and Vista, I have driven revenue growth and fostered high-performing, collaborative teams.
My leadership style is centered on empowering individuals, fostering continuous learning, and nurturing a culture of innovation.
As a consultant, I draw on this experience to provide tailored solutions, suitable for both short-term and long-term engagements.
With a proven track record across multiple verticals, I am ready to guide your brand into its next growth phase.
My consulting journey began in 2018 as a freelancer. Since then, I have advised a diverse range of businesses, primarily startups and scaleups, on marketing strategy. My engagements have spanned multiple industries, including SaaS, e-commerce, health tech, and food delivery, across North America and Europe. I specialize in scalable marketing growth, profitability pathfinding, and strategic brand differentiation.
I hold a Master of Science in International Strategic Marketing from the University of Glasgow, which has been instrumental in shaping my insights into global marketing strategies, brand positioning and messaging, and understanding consumer behavior across different markets. In addition, I have a Certificate in Strategic Marketing from Cornell University and a PRINCE2 Foundation Certificate in Project Management, among other qualifications.